Case Summary —

In preparation of the construction of the Sonos Amsterdam Home situated on the famous Singel canal, This Memento spoke with 10 creative and culturally leading Amsterdammers about music and what it is like to live in their city. Going deeper, two of them welcomed us into their homes, so that we could help Sonos make their experience resonate with the creatives and music fanatics of Amsterdam.


Sizzle film —


Services Provided —

  • Focus groups

  • Ethnographies

  • Design research

  • Brand strategy

  • Photography bank

  • Positioning

  • Sizzle film