Case Summary —

To help Nike Kids get to the bottom of Europe’s inactivity crisis we spoke to a total of 39 children of various activity levels, along with 22 of their parents, and 6 youth and activity experts in 3 markets — Berlin, Paris, and London. These deeply inspiring and enlightening conversations led to a brand new strategic direction for Nike Kids’ future communication.


Services Provided —

  • Friendship interviews

  • One-on-one parent interviews

  • Expert interviews

  • Brand strategy

  • Workshop facilitation

  • Photography bank