Case Summary —

With exciting plans in store for the 25th anniversary of the AirMax Plus — also known as TNs — Nike wanted to bring their story and history to life through local insights and authentic stories. Together with our brothers in arms Rutger van Leeuwen, Lewis+Humphreys, and Wouter Koomen (DOP), This Memento ventured to London and Paris to capture the love that fashion designer and Nike deconstructor Miniswoosh and king of the banlieue Toomany share for the baddest shoe on the block.


Miniswoosh documentary —


Toomany Documentary —


Services Provided —

  • Ethnographies

  • Brand strategy

  • Product documentary

  • Photography bank