Case Summary —

Using Converse’s global street, skate, and creative audience profile, we localised it for the European marketing, product, and sales teams. By immersing ourselves in the worlds of a rapper, a DJ, a skater, and a photographer in 4 cities, we were able to dimensionalise and reposition this segment for the global organisation.


Services Provided —

  • Ethnographies

  • Brand strategy

  • Muse profiles

  • Positioning

  • Photography bank

  • Documentary