Case Summary —

Through shopalongs with 6 Parisians and diving into anthropology and fashion culture with 3 experts, we were able to take the pulse of Paris de nos jours. Understanding the wants and expectations of the city’s most aspirational citizens, led to shaping a vision of the future and design recommendations good only for the most innovative retail space in Europe.

Nike’s House of Innovation Paris is set to open on Champs-Élysées in December 2019.

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