Case Summary —

Aiming to add a qualitative layer to their data, Huawei hired This Memento to get to know their European audience on a deeper level. And so, we set out to spend 18 full days with a total of 18 young professionals in London, Paris and Amsterdam, digging into their everyday lives, their motivations, and the role of technology in their lives.


Services Provided —

  • Ethnographies

  • Brand strategy

  • Muse profiles

  • Ideation workshopping

  • Positioning

  • Concept workshopping

  • City films

  • Sizzle reel