FOR BACON AND BEANS

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* Excuse our food related titles, I guess we should stop sharing posts when we’re about to have dinner!

At 5pm, Kirsten and I quickly did some groceries in the Jordaan, Amsterdam. “What do students eat?”, Kirsten smirked and quickly grasped some sugared donuts from the supermarket’s shelf.

 

We talked later that evening with some young friends and acquaintances of mine from Amsterdam; how it is to be a student, especially in this city, about the fun things, but also the failures of certain systems of education or companies.

 

All eager to learn, the internships are something to looking forward to. The best thing you can do as a company, is to give these students the chance to scr*w up. We all learn from mistakes. Although this might sound pretty cliche, it is still a common experience of some (former) interns that their in and output wasn’t taken that seriously, and wasn’t actually implemented or executed into the company’s actual process.

 

It’s obviously not really satisfying when something is not taken into account, ‘even’ as an aspirant worker.

 

I have managed several interns over the years and tried to give them the full responsibility in order for them to learn, but their stories reminded me mostly of when I was really young and a group of (older) kids were playing a game which I wanted to participate in. One of the most confident ones shouted in Dutch: “Okay, speel maar mee voor spek & bonen” (“Okay, play along for bacon & beans” which means ‘play along but it won’t count, originally speaking it means ‘for free’ or for a tiny amount of money.)  

 

Although no money was involved, I looked at the group of kids… and walked away. I wasn’t the Bacon & Beans type when it came to games, and I guess that’s still the same, and for many others.

 

 

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CHOCOLATE ON TOP OF BROCCOLI

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Have you been following the current media furor over kids easily accessing porn? I’ve had friends & family who are teachers telling me stories about how teens are circulating hard-core porn between each other – more Redtube than YouTube – & how teachers are using fake Twitter accounts to keep track on their students; “Sorry sir I didn’t do my homework cos I was sick,” doesn’t cut it anymore when teach can respond with, “Ummm really? I saw your tweet saying you were out all night”.

 

It’s a complicated & seemingly tense relationship between students, teachers and technology.

 

This TED talk by Sir Ken Robinson talk sprang to mind when thinking about where’s it all heading. Could or should it be heading away from ‘fast-food’, generic education, towards ‘organic’ and student-driven learning? Which got us thinking. How could a gaming layer play a part in the education process?

 

Kids and human beings have natural, intuitive tendency to learn by repetitive play. Doctors and pilots (& scarily terrorists) are reaching their magic 10,000 hours of training,  using games and simulators & new conceptual schools like Quest 2 Learn, embed game-learning into their school program. Students learn in systems thinking education & create solutions by participating in ‘games’, learning the practices and behaviours of characters. The school wants to equip students for what life and work will be when they finish studying.

 

But maybe we as a society are not yet ready for that type of approach towards education. We live in an ironic human-digital system where we embrace Moore’s Law and have faster, smaller cheaper gadgets and devices, but as a society we seem to be limited in our social acceptance of digital possibilities in other areas.

 

One area that does not seem to shun the possibilities digital technology opens up is the world of giving & sustainability. Microsoft have an annual event called Imagine Cup, where they challenge young developers to create games that bring world issues to the forefront of play. It’s on different levels so that players can immerse themselves in the game, the message or both & Al Gore was an endorser of the Climate Reality 24 hour avatar game, another concept to bring gamers together to consider how to solve the world’s environmental problems.

 

As kids move inexorably & speedily forward, so society has to keep up or get ahead of the game. Teaching institutions can think about how they can use the game layer to encourage kids to tackle difficult subjects; chocolate on top of broccoli if you will. Young people shouldn’t have to wait for teaching institutions to catch up, they want to control their own destiny. It’s not just a game to them, it’s their future.

 

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By Advanced Style

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By Jason Lee

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By Jason Lee

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Definitions

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I just wanted to share a short story with you before I’m off to London for some retail love & eye-popping exhibitions for 3 days.

 

A few days ago, we asked a few of our friends to share & define what the spirit of being a freelancer was & how they made the decision to take that route. For some it was not wanting the play the game of office politics, the flexibility & freedom of dictating their careers for themselves & for others it was being able to learn & evolve from different experiences, collaborating with different people & clients.

 

I suppose it’s how you what to define it, if you want to label it at all. I was asked to contribute my This Memento thoughts on being an agency, creativity & inspiration for  FourOneOne’rs (or bloggers) ILL::CLICK, communicators of what they consider to be creative & fashionable. Have a look at ILL::CLICK and read the interview about creativity & muse on how they define their world of fashion:

 

FASHION is Freedom to Aspire and Sense with High Intelligent Out of the box thinking that shows off Naturally without losing your own identity.

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BEHIND OUR SCENES

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We are happy to announce that our short video about This Memento is online! 

Have a look at our updated ABOUT US page!

 

Last year we launched our website with much excitement to show the world what exactly we are doing as

This Memento, what we’re working on, thinking of or just to a quick tweet.

 

It did feel fair to share a bit more visual content, on who we are and what we do, especially as we are fanatics ourselves in taking pictures and films of others.

 

We are lucky to have worked with our friends of Fono on this video, who we’ve collaborated with before on consumer research projects to visualize the consumer’s life.

 

So here it is, have a look, and yes, do share it with others! For any questions, remarks, thoughts, or a nice coffee, pass by or feel free to mail us!

 

 

You will find our film on our ‘ABOUT US‘ page.

You can also find us on Vimeo and YouTube.

 

Yes that's me, filmed by Martijn and Bas of Fono

We would like to thank Fono who produced the film, thanks for all the expertise, time and laughs.

We also like to thank:

Intuitive Patterns,

Condor Digital,

Tjaja Tilakdharie,

Goodies,

Black Sheep

and Perfect Fools

 

Merci Beaucoup!

 

 

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By Rafaël Rozendaal

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Via Marieke van Helden

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