Case Summary –

With a firm grasp on the North American skater, Nike SB wanted insight into the European core skater and skate-influenced audiences. Together with 30 clients in 6 teams, we headed out on a European tour that took us through London, Barcelona, Berlin and Copenhagen and met over 60 young skaters. We finalised the tour with a 1 day client workshop, and the project with an insight and profile deck to fuel the EMEA and global strategy.


Services Provided —

  • Focus groups

  • Ideation workshop

  • Brand strategy