Case Summary —

Through shopalongs with 6 aspirational Parisians and diving into anthropology and fashion culture with 3 experts, we were able to take the pulse of Paris de nos jours. Understanding the wants and expectations of contemporary Paris, led to shaping a vision of the future and design recommendations good only for the most innovative retail space in Europe.

Nike’s House of Innovation Paris is set to open in December 2019 on Champs-Élysées.


Services Provided —

  • Design research

  • Shopalongs

  • Expert interviews

  • Photography bank

  • Strategic design