We don't believe in hands-off insight gathering, we're into clients getting their hands dirty.
From in-home closet-raids, shop-along, participating in the sport and being at the right party. Clients shadow us and get immersed into the world of people, influential consumers and experts alike.
Consumer segmentation & positioning
There's always a time where we do take the lead. We're great at taking the insight and crafting them into the motivations, values, believes and needs that drive consumer segmentation.
We inspire clients through visual summary and detail presentations, insightful films and social listening.
We're also pretty good at helping to create forward thinking strategies for the brand to help with the execution of product, brand or retail stories. We create strategic plans based on honest consumer insights, coupled with our understanding of the client's business needs.
Insights and ideas don't just come from our interpretation of what we've seen. The best ones come from when the client brings their business or innovation needs into the equation. We facilitate 1-3 day workshops with clients and their consumers/experts.
Speaking & Storytelling
We have a lot of marketing, sales and retail experience in-house, so sharing that only seems natural. We give that marketing masterclasses, talk at conferences and participate in co-creation sessions. Contact us to let us know how you would like us to contribute to your event.
The last years has allowed us to sharpen our creative skills extensively with photography and film. Being so close with the amazing people we meet, allows for intimate visual documentation of their lives and the insights they live.
Resulting in real content that helps telling the brand's story in a honest and relatable way. A logical step beyond research and strategy by providing creative content directly from your audience to your audience.