01 — DESIGNING
No cookie cutters allowed
We know that every brief that lands on our desk has its own unique DNA, and we believe that as the world progresses so should our methods. Therefore, we aim to always start as a clean slate and uniquely tailor research methodologies to each project.
02 — Collaborating
Hands-on insight gathering
To bridge the gap between brands and their audiences, we encourage our clients to get their hands dirty and dig for the heart of their story. From in-home closet raids, shopalongs, to participating in sport and going out partying, clients shadow us and get immersed in the worlds of people.
03 — Befriending
Meet as equals, leave as friends
We would be nothing without the people we encounter, so it is with great gratitude and respect we enter into their worlds. Knowing that the deepest insights emerge when professionalism is balanced with authentic interaction, we might meet as strangers, but aim to always leave as friends.
04 — Documenting
Creativity that communicates
We say that we collect mementos of the people we meet, whether it be memories, photos, or insights, and we believe in the power of creativity to best convey these encounters. Besides providing photography, video, audio, and bespoke decks, we also deliver muse reels, sizzle films, and documentaries to merge our clients’ worlds with those of their audiences.
05 — Training
Spreading the love
We want to embolden every organisation to positively impact people’s lives, so we love sharing our knowledge. Through speaking engagements and workshops we aim to shed light on the power that research and conversation brings when setting new directions.
06 — Supporting
Not letting go so easily
We say that we are advocates of the people we interview when they are not in the room. So to defend their perspectives, we offer to facilitate and participate in concept workshops as part of every project, to ensure that the organisations we work with are able to positively impact people.