With consumer research and creativity, thisMemento can help a client become more consumer-oriented (specific target audience). They bring custom made solutions, deep consumer connectivity, results focussed, pro-activeness… Big enough to cope and small enough to care to the table… and more.
— Karen Swart - Marketing Director Nike Central & Eastern Europe
 
The brand values were ‘cooked’ with thisMemento and further work-shopped with the leadership team, resulting in the 5 core values that were embraced internally in all our communications (internal and external) and product design briefings
— Adriana Hoppenbrouwer - Marketing VP Hunkemöller
 

Consumer immersions

We don't believe in hands-off insight gathering, we're into clients getting their hands dirty. 
From in-home closet-raids, shop-along, participating in the sport and being at the right party. Clients shadow us and get immersed into the world of people, influential consumers and experts alike.

 

Consumer segmentation & positioning

There's always a time where we do take the lead. We're great at taking the insight and crafting them into the motivations, values, believes and needs that drive consumer segmentation.
We inspire clients through visual summary and detail presentations, insightful films and social listening.

 

Brand strategy 

We're also pretty good at helping to create forward thinking strategies for the brand to help with the execution of product, brand or retail stories. We create strategic plans based on honest consumer insights, coupled with our understanding of the client's business needs.

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Ideation workshops

Insights and ideas don't just come from our interpretation of what we've seen. The best ones come from when the client brings their business or innovation needs into the equation. We facilitate 1-2 day workshops with clients and their consumers/experts.

 

Speaking & Storytelling 

We have a lot of  marketing, sales and retail experience in-house, so sharing that only seems natural. We give that marketing masterclasses, talk at conferences and participate in co-creation sessions. Contact us to let us know how you would like us to contribute to your event.