VISIT US —

Chateau Amsterdam
Gedempt Hamerkanaal 139
1021 KP Amsterdam
The Netherlands

 

TALK TO US —

For business inquiries and job applications send an email to: info@thismemento.com

Follow Us —

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CEO & Founder —

Jason Fulton

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Jason has always been a disrupter with the need to make decisions with intuition, informed by people; Both as an intrepreneur, bringing disruptive tendencies into a brand, or the entrepreneur with intimate knowledge of the brand’s needs and the audience’s desires.

He has never believed in linear paths to any destination. It is his philosophy that all experiences — no matter how serendipitous and seemingly irrelevant — all add up to taking people off the path they were destined for. This was his reason for starting This Memento; To create close relationships with people, bring diversity, and share his minority experience.

 
 
 
 

Researcher & Strategist —

Maartje Van Den Hurk

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After working in retail and studying trendwatching and concept development, being people-centric came naturally to Maartje. Building relationships with the people she interviews and staying in touch to see them grow, is one of her favorite things in her job. As This Memento’s sport and lifestyle enthusiast she keeps the team up to date on the latest trends and developments in the field, always with both sneakers firmly on the ground.

 
 
 
 

Researcher & Strategist —

Catherine Arpö

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After dwelling in engineering and product development, Swedish native Catherine came to study at Hyper Island and found her calling in brand strategy, design thinking, and service design. A keen observer of society and people, with an almost compulsive curiosity, her passion lies in collecting and connecting seemingly unrelated dots to shape something new.

 
 
 
 

Office Manager & Producer —

Barbara Aron

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Barbara is an energetic and enthusiastic Amsterdam native who thrives when she gets to facilitate the sharing of knowledge. From her over 15 years of experience in the retail and government sector she became a result-oriented negotiator who independently led a wide range of projects. Basketball is one of her passions, which taught her the value of team play — both on and off the court.

 
 
 
 

Berlin Partner —

Romy Uebel

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Since 2016, Romy runs This Memento’s Berlin office, a role that she says allows her to orchestrate her interest in people and their diverse world and stories. Before diving into research and brand strategy, she spent 15 years satisfying this itch by working as a fashion and lifestyle journalist across Europe.

 
 
 
 

Research & Strategy Intern —

Alec Versteeg

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Alec, as the Dutch would say, is one who stares the cat out of the tree. Meaning he doesn’t say much often, but when he does, he has at least spent four thoughts on what he has to say. Having done internships in several fields, ranging from retail in two major Amsterdam fashion stores, to production and merchandising in Hong Kong and Shanghai, this young 4th year Amsterdam Fashion Institute management student supports This Memento with a creative breath of fresh air.

 
 
 
 

Research & Strategy Intern —

Joelle Caporaso

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Joelle Caporaso is a globetrotting American with a degree in Politics from Juniata College. Before studying Digital Media Creative at Hyper Island, she taught English in South Korea, studied in Germany, and became a trained florist in Sweden. Now she’s putting her broad knowledge, varied experiences, and passion for understanding people to work creating brand strategy by suggesting the unexpected.